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 Post subject: NCSoft Stock Tracking
PostPosted: Fri Jun 07, 2013 8:56 pm 
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Road Warrior
Joined: Fri Mar 22, 2013 8:58 am
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Spot of news for everyone.
I'm going to be tracking NCSofts' "progress" via one of the best benchmarks for tracking a corporation: the stock market.

NCSoft is a South Korean corporation, so stock prices are in South Korean Won (KRW).
My time markers are going to be United States Eastern Standard Time, just in case anyone is curious.
And yes, I also provide timestamps on a military (24 hour) clock, as shown.

On that note...

June 07th, 2013... 2154 EST (9:54PM EST)... NCSoft Stock Value is down by 4500 KRW (to 152,000 KRW)
June 09th, 2013... 2024 EST (8:24PM EST)... NCSoft Stock Value is up by 2000 KRW (to 154,000 KRW)
June 11th, 2013... 0222 EST (2:22AM EST)... NCSoft Stock Value is down by 500 KRW (to 156,500 KRW)
June 12th, 2013... 0036 EST (12:37AM EST)... NCSoft Stock Value is up by 4500 KRW (to 161,000 KRW)
June 13th, 2013... 0000 EST (12:00AM EST)... NCSoft Stock value is down by 3500 KRW (to 157,500 KRW)
June 14th, 2013... 1810 EST (06:10PM EST)... NCSoft Stock Value is down by 500 KRW (to 157,000 KRW)
June 15th, 2013... 0000 EST (12:00Am EST)... No Stock Value Change (Hold at 157,000 KRW)
June 16th, 2013... 2335 EST (11:35PM EST)... NCSoft Stock value down by 500KRW (to 156,500 KRW)


It's the end of the road as we know it... and we shall ride again!
AUTO ASSAULT FOREVER!

DrnkJawa smells of cheap vodka.


Last edited by TheDragonTamer on Mon Jun 17, 2013 12:52 am, edited 12 times in total.
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PostPosted: Sat Jun 08, 2013 10:00 pm 
Joined: Mon Mar 18, 2013 9:50 pm
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I've been keeping track of their stock prices since they shut down City of Heroes...they are paying dearly for it. If only a similar outcry had come when Auto Assault went down, perhaps things may have been different.
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PostPosted: Sun Jun 09, 2013 12:00 pm 
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Road Warrior
Joined: Fri Mar 22, 2013 8:58 am
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Kemphler wrote:I've been keeping track of their stock prices since they shut down City of Heroes...they are paying dearly for it. If only a similar outcry had come when Auto Assault went down, perhaps things may have been different.


I agree. Hm... checking something here... Let's see...
Hehe, NCSoft saw a price drop during the February 27th to March 3rd 2009 timeframe, when they shut down Tabula Rasa.

February 27th, 2009 - Stock Value (Open): 71,200 [Close: 70,600]
March 2nd, 2009 - Stock Value (Open): 70,700 [Close: 67,800]
(Values are in KRW [South Korean Won])

And yeah, I agree... stock prices actually went up during the August 31st to September 3rd timeframe in 2007... :wtf:


It's the end of the road as we know it... and we shall ride again!
AUTO ASSAULT FOREVER!

DrnkJawa smells of cheap vodka.
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PostPosted: Sun Aug 25, 2013 8:34 pm 
Joined: Tue Nov 27, 2012 4:38 am
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Supposedly stock prices are set by a Securities Exchange audit that crawls through every piece of data the company has ever thought about the value of it's assets as well as valuing the assets themselves.

Stock value changes are caused by perceived shifts in worth of those assets.

AA was a loser for NCSoft so shutting it down restored confidence in NCS stocks, and that caused an increase in the volume of purchasing said stocks.

But shutting down CoH/V caused a stock drop as the game was profitable and well-known.

Short-term that's a loss, though NCSoft claimed the servers would be better used elsewhere. You'll note that a press release will never admit culpability or the presence of a mistake in choices made because signalling further weakness, even when it's plain what happened, risks triggering a public backlash that leads to an investor stampede.

The market is quite a bit about momentum. Once shares start selling off, there's a chance of a rally when other buyers get interested in the newly discounted stocks. But sometimes shit just goes South, and everyone dumps their holdings in NCSoft, as an example, to escape the sudden and terrifying depreciation of their investment.

CoH/V probably wasn't that great a money-maker, but the market saw it as a knuckle-head move anyway.

The loss from Tabula Rasa's shutdown was probably also related to the lawsuit between Richard Garriot and NCSoft about who promised who $20,000,000 or so, and that made NCSoft look bad for potentially lying to investors, breaking contracts, and over-extending itself on the costs of making and implementing TR. It was only a small drop through, so investor opinion was basically, "meh." In spite of the losses, NCSoft is apparently chugging along by it's other less interesting but more reliably profitable titles.

All that said, I do hope they drown in their own filth and are forced to auction off their IP's so the games just become playable again. Ah the joys of MMO's, wherein it's possible to end up paying a for a title you just can't play.
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